Avocado Illustration

This packaging illustration could be used for a guacamole packaging. The illustrations are produced on white card using pen and ink and splashes of water colour, then ripped to produce textured edges and to bring the away from the background.
The ink marks capture the organic rawness of the fruit and fresh colours make the fruit appealing to eat when looking at it. I feel that this character of the fruit is brought out in the drawing bringing so much more to communication, rather than a simple photograph being used. The characteristics of the fruit visually, the taste and the touch can be taken from an illustration like this. It also brings a fun element due to the variety of fast ink marks.